Look, I’ve been in the video game for years now. And if there’s one thing I’ve learned working with Melbourne businesses, it’s that training videos aren’t just nice to have anymore… they’re basically essential.
Let me tell you why.
## **Your Team Actually Remembers Stuff**
You know that feeling when you train someone new and three days later they’re asking the same questions? Yeah. Me too.
Here’s the thing – people remember about **10% of what they read**. But video? We’re talking 95% retention after watching. That’s not me making numbers up, that’s actual science.
Think about it:
– No more repeating yourself 47 times
– New hires can rewatch that complicated process
– Everyone gets the EXACT same training (no more telephone game)
## **It Saves You Money (Like, Actually)**
I know what you’re thinking. “Bryce, videos cost money to make.”
Yeah they do. But you know what costs more? Flying trainers around. Paying overtime for repeat sessions. Having mistakes happen because someone forgot step 3.
One of my clients in Ballarat? They cut their training costs by 60% in the first year. One video. Multiple locations. Done.
## **People Can Learn at Their Own Speed**
Not everyone learns the same way. Some people get it first time, others need to watch something 5 times. And that’s okay!
With video training:
– Fast learners can speed through
– Others can pause, rewind, take notes
– No one feels embarrassed asking to see it again
– Available 24/7 (because learning doesn’t stop at 5pm)
## **Consistency Is King**
Ever played broken telephone? That’s what happens with traditional training. By the time info gets to person #10, it’s completely different.
Videos fix this. Everyone. Gets. The. Same. Message.
Especially important for:
– Safety procedures
– Company policies
– Technical processes
– Customer service standards
## **It Makes Complex Stuff Simple**
Some things are just hard to explain with words. Try describing how to tie a shoe without showing someone. Now try explaining your company’s new software system…
Animation, screen recording, step-by-step demos – video makes the complicated feel easy.
## **Your Team Actually WANTS to Watch**
Let’s be real. Nobody gets excited about a 50-page training manual. But a well-made video? Different story.
Good training videos are:
– Short and punchy
– Visually interesting
– Easy to digest
– Actually engaging (yes, training can be not-boring)
## **You Look Professional AF**
When new employees or clients see quality training videos, they think “wow, these people have their stuff together.”
It shows you:
– Invest in your people
– Take training seriously
– Run a modern business
– Care about doing things right
## **Quick Implementation Tips**
Alright, so you’re sold. Here’s how to actually do this:
**Start small** – Pick one process that you explain constantly. Make that video first.
**Keep it short** – 3-5 minutes max per video. Nobody’s watching a 45-minute training epic.
**Make it real** – Use actual employees, real scenarios. People connect with authenticity.
**Update regularly** – Things change. Your videos should too.
## **The Bottom Line**
Training videos aren’t just about saving time and money (though they definitely do that). They’re about giving your team the tools to succeed. They’re about consistency. They’re about showing you give a damn.
In my experience? Companies that invest in proper video training don’t just save money. They build better teams. They reduce mistakes. They scale faster.
And honestly? In 2024, if you’re not using video for training… you’re making things harder than they need to be.
Trust me on this one.
*- Bryce*
