Look, I’ve been in marketing for longer than I care to admit. And if there’s one thing that still blows my mind… it’s how many local businesses are STILL sleeping on video.
**Big mistake.**
Huge actually.
Here’s the thing – promotional videos aren’t just “nice to have” anymore. They’re basically the difference between customers choosing you or scrolling right past to your competitor.
## The Psychology Behind Why Videos Work (It’s Not What You Think)
Okay so here’s what happens in someone’s brain when they watch your video:
**First 3 seconds:** Their brain decides if you’re worth their time. No joke. Three. Seconds.
**Next 7 seconds:** They’re either hooked or they’re gone. Forever.
**After 30 seconds:** If they’re still watching? Congratulations, you’ve just increased your chances of a sale by like 64%.
I didn’t make those numbers up btw. That’s real data from studying thousands of consumer interactions.
## Why Your Melbourne Business NEEDS This Yesterday
Listen… I get it. You’re busy running your business. Who has time to think about video production?
But here’s what promotional videos actually do:
– **Build trust** faster than any written content ever could
– **Show your personality** (people buy from people they like)
– **Explain complicated stuff** without boring everyone to tears
– **Stick in people’s minds** way longer than that paragraph on your website
And before you say “but Bryce, video is expensive”…
Stop right there.
## The Real Cost of NOT Having Video
You know what’s expensive? Losing customers to competitors who DO have video.
Think about it:
– How many times have YOU chosen a business because their video made you feel confident?
– When was the last time you read a full page of text on a website? (be honest)
– What do you remember better – that article you read last week or that video you watched?
Exactly.
## The Secret Sauce: What Makes Videos Actually Convert
**1. They’ve gotta be REAL**
No corporate robot speak. No fancy words nobody understands. Just… talk like a human.
**2. Show, don’t tell**
Instead of saying “we provide excellent service” – show a customer smiling after using your service. See the difference?
**3. Keep it short**
Unless you’re Netflix, nobody’s watching your 10-minute company history. Sorry not sorry.
**4. Have a clear next step**
What do you want them to do after watching? Book a call? Visit your store? Make it crystal clear.
## Real Talk: What This Means for Your Business
Here’s what happens when Melbourne businesses start using video properly:
– **Website visitors stay 2x longer** (Google loves this btw)
– **Email click rates jump 200-300%** when you add video
– **Social media engagement goes through the roof** (the algorithm LOVES video)
– **People actually remember who you are** next time they need your service
And the best part? You don’t need Hollywood budgets.
## The Bottom Line
Look, I could throw more stats at you. Tell you that 85% of consumers are more likely to buy after watching a product video. Or that video content is shared 1200% more than text and images combined.
But you already know video works. You feel it every time YOU watch a video and think “yeah, I trust these guys.”
The question isn’t WHETHER promotional videos impact consumer behavior.
The question is: how much longer are you gonna wait before using them for YOUR business?
Because while you’re thinking about it… your competitors are already doing it.
Just saying.
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*P.S. – If you’re in Melbourne or Ballarat and ready to stop leaving money on the table, maybe it’s time to have a chat with the folks who actually know what they’re doing. You know where to find them.*
