Look, I’ve been in this game for a while now… and let me tell you, video production isn’t what it used to be. Not even close.
If you’re running a business in Melbourne (or anywhere really), you **need** to know what’s happening right now. Because your competitors? They’re already doing this stuff.
## The Short-Form Revolution Is Real
Remember when we used to make those 5-minute corporate videos? Yeah, those days are gone. Dead and buried.
Now it’s all about:
– **15-second clips** that hit harder than a full documentary
– Vertical videos (I know, I know… but trust me on this)
– Quick, punchy content that people actually watch
Your audience has the attention span of a goldfish on espresso. Work with it, not against it.
## AI Is Your New Best Friend (Sort Of)
Okay so here’s the thing about AI in video production…
It’s not replacing humans. But it IS making everything faster. We’re talking:
– **Script generation** in minutes
– Automatic subtitles that actually work
– Color grading that doesn’t take 3 hours
But here’s what matters for your business — this means you can get professional videos done cheaper and faster than ever. No more waiting 6 weeks for a simple promo video.
## Everyone’s Going Live (And You Should Too)
Live streaming isn’t just for gamers anymore. Every business I work with is asking about it.
Why? Because people want **real**. They want to see the human behind the brand. The messy bits. The authentic moments.
A shaky live stream where you actually answer questions? Worth 10 polished corporate videos.
## The Personal Touch Is Everything
Here’s what’s wild — the more tech we get, the more people crave human connection.
So what works now?
– **Employee testimonials** (real ones, not scripted)
– Behind-the-scenes content
– Your actual customers telling their stories
– Videos that feel like a conversation, not a sales pitch
## Mobile-First Or Don’t Bother
85% of people watch videos on their phones. EIGHTY-FIVE PERCENT.
What does this mean for you?
– Bigger text
– Tighter shots
– Subtitles on everything (people watch without sound)
– Square or vertical format
If your video looks weird on a phone screen… you’ve already lost.
## The Bottom Line
Look, I get it. Video production feels overwhelming. There’s new trends every week, new platforms, new formats…
But here’s the secret — **you don’t need to do everything**.
Find what works for YOUR business. Maybe that’s quick social media videos. Maybe it’s detailed training content. Maybe it’s animation that explains your complex service.
The point is to start. Because while you’re reading this, your competitor just posted their third video this week.
And their customers? They’re watching.
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*Ready to actually do something about this? Stop overthinking it. The best video is the one you actually make.*
