Look, I’ll be straight with you.
Corporate videos? They’re like asking “how much does a car cost?” Could be a beat-up Honda or a shiny Tesla. Same thing here.
But you’re not here for vague answers. You need real numbers. So let me break it down.
## **The Quick Answer (Since You’re Busy)**
Most small to medium businesses in Melbourne spend between **$3,000 to $15,000** on a corporate video. Yeah, that’s a big range. Keep reading and I’ll explain why.
## **What Actually Affects The Price**
**Length matters.** A 30-second video costs way less than a 5-minute one. More footage = more filming time = more editing = more money.
**How fancy do you want it?** Here’s what I mean:
– Basic talking head interview? Cheaper.
– Multiple locations with actors? Pricier.
– Drone shots of your office? Add more.
– Animation sequences? Ka-ching.
**Who’s making it?**
– Freelancer with a camera: $1,500-$5,000
– Small production company (like those local Melbourne crews): $3,000-$15,000
– Big agency with fancy offices: $15,000-$50,000+
## **Real World Examples**
Let me paint you a picture with actual scenarios:
**The “Just Need Something Professional” Video**
– 1-2 minute company overview
– Shot in your office
– Basic graphics, your logo
– Professional editing
– **Cost: $3,000-$5,000**
**The “Impress Our Clients” Video**
– 2-3 minutes
– Multiple locations
– Professional actors or spokesperson
– Custom animations
– Drone footage maybe
– **Cost: $8,000-$15,000**
**The “Go Big or Go Home” Video**
– 3-5 minutes
– Cinema-quality production
– Multiple shoot days
– Professional actors
– Complex animations
– Original music
– **Cost: $20,000-$50,000+**
## **Hidden Costs Nobody Talks About**
Here’s where people get caught off guard:
– **Revisions** – Most companies include 2-3 rounds. Want more? That’s extra.
– **Rush jobs** – Need it next week? Expect to pay 25-50% more.
– **Usage rights** – Using professional music or stock footage? Those licenses cost money.
– **Travel** – If you’re in Ballarat and the crew’s from Melbourne, guess who pays for petrol?
## **How To Not Get Ripped Off**
I’ve seen too many businesses burn money on videos. Here’s how to avoid that:
**Get everything in writing.** What’s included? How many revisions? Who owns the footage?
**Ask for examples.** Not just their best work. Ask for videos in YOUR price range.
**Start small.** Don’t blow $20k on your first video. Start with something simple, see if you like working with them.
**Bundle if you can.** Need multiple videos? Package deals save money.
## **My Honest Take?**
For most Melbourne businesses, that **$5,000-$8,000 range** hits the sweet spot. You get:
– Professional quality
– Good storytelling
– Something you’re not embarrassed to show
– ROI that actually makes sense
Anything under $3,000? You’re rolling the dice. Might be fine, might look like your nephew shot it on his phone.
Anything over $15,000? Better have a damn good reason. Like you’re launching a major product or it’s going on TV.
## **What Should YOU Do?**
Here’s my advice:
1. **Figure out your goal first.** Website homepage? Social media? Training video? Different purposes, different prices.
2. **Set a realistic budget.** Don’t say “as cheap as possible.” Cheap videos look… cheap.
3. **Get 3 quotes.** But compare apples to apples. Same length, same style, same deliverables.
4. **Check their process.** Good companies have a clear process. Script → Storyboard → Shoot → Edit → Deliver. If they’re vague, run.
## **The Bottom Line**
A decent corporate video in Melbourne? Budget **$5,000-$10,000**.
Can you spend less? Sure.
Should you? Depends if you want people to actually watch it.
Can you spend more? Absolutely.
Should you? Only if the video’s critical to your business.
Remember – a good video pays for itself. A bad one costs twice. Once to make it, once to redo it properly.
Now stop reading and go get some quotes. Your competitors already have videos. What are you waiting for?
