So, one of your employees must have told you about the perks of using company video production in Melbourne. Now, you are convinced to corporate into your marketing strategy. But how do you get started with it?
Should you hire a corporate videographer in Melbourne? Or associate with a video production agency in Melbourne?
While being blank about the whole process of business videography, it is pretty complex to determine what you should do first and how to do it correctly. If this is the case with you, nothing is worth worrying about, as we are here to help you.
Read this ultimate guide to Corporate video production in Melbourne to elevate your business to newer heights in no time!
Why Do You Need to Invest in Corporate Videography?
Before delving into other things, let’s determine why you should invest in Corporate videography services.
The benefits of investing in corporate videography in Melbourne are numerous. It is one of the easiest and most effective ways to communicate your message to your targeted audience. With a quality video, a business can make its audience understand how to use its products or what services it offers in a particular region.
But it is not enough to convince you; here comes something surprising. According to HubSpot, 50% of individuals prefer watching videos over any other form of marketing. Some businesses have also seen a significant increase in their ROI after incorporating company videos in their marketing.
Steps to Create a Corporate Video in Melbourne
Creating corporate videos requires much effort, and without enough knowledge of the field, it may lead to failure. But we won’t let that happen! And here is what you need to know about corporate videography.
Brief Plays a Vital Role
Bear in mind that a poorly constructed video is not going to help your business in any way. Instead, it may impact your brand’s image negatively. Therefore, you should focus on creating a good brief before acting on the work.
- Brand’s statement
- Objective
- Background
- Key Challenges
- Message you want to convey
In addition to all these things, a brief must also mention the budget and the people you want to target. So, ensure you provide a good brief to the marketing and videography team, as it will help them significantly improve the video quality.
Decide the Video Style
Now that you know the importance of creating a good brief, it’s time to familiarise yourself with the different video styles. Here are some of the most common video styles: –
- Explainer Videos: These types of videos are created to provide a description of a newly launched product. Not only does an explainer video help the audience understand the product, but it also helps the sales team provide a better demo to the potential customers.
- Brand Videos: These videos give a brief overview of a company, its goals, and its mission to potential customers. Brands create these types of videos to attract audiences effectively.
- Event Videos: If a business is hosting an event, then it uses event videos to encourage people to attend the event. In short, these videos grab the audience’s attention and force them to participate in the event.
- Live Videos: Authenticity and simplicity are the two critical points of these videos. With these videos, potential customers get a closer look at your brand and quickly understand your goals and mission.
Apart from these, there are various other video styles, such as augmented reality videos, personalised messages, etc., so ensure you choose the right style of message that conveys your message clearly.
Corporate Video Length
You must be aware of the corporate video length; then, you will be able to create a good one for your business. You need to know that people don’t like long videos; they like short videos. Therefore, creating 15 to 30-second videos for a marketing campaign would be best!
People skip long-running ads, so ensure you create video content that grabs the users’ attention within the first 5 seconds. However, if you plan to create a documentary, the scenarios are different in this case.
Since documentaries are used to provide great insight to the users, therefore, they must be longer. However, a demo or product video must not be longer than ten minutes. Demo videos should provide the users they are looking for exactly; they won’t prefer watching it otherwise.
Choose the Best Video Production Agency
Though you can shoot videos for your Instagram stories, professional and brand videos require expertise. Hence, you should work with a leading video production agency in Melbourne if it’s your first time creating a company video for your business. With professional videographers, you can create high-quality video content for your business that will help it reach newer heights without hassle. Moreover, experts can help you create company videos in a much shorter time, significantly saving money and time.
Final Verdict
In today’s fast-paced world, you need to effectively promote your services, products and business effectively to grow exponentially. However, doing so is only possible if you hold the hands of video marketing or a video production agency in Melbourne. With professionals, you can create engaging and attractive video content that will help your brand grow faster than ever. However, if you struggle to find a good video production agency, you can contact Pivotal Moments Media; we are dedicated to helping brands find their way towards success.
Hopefully, after reading this blog, you might have gotten the information you were looking for around this topic.
