Look, I’m gonna be straight with you.
If you’re running a business in Melbourne (or anywhere really), and you’re NOT using video… you’re basically invisible. Sorry, but it’s true.
I’ve been in marketing for longer than I care to admit. And here’s what I know — people don’t read anymore. They watch. They scroll. They double-tap. But mostly? They watch.
## **Why Video Works (When Everything Else Doesn’t)**
You know that feeling when you’re trying to explain what your business does at a networking event? And halfway through, you see their eyes glaze over?
Yeah. That.
Video fixes that problem. Here’s why:
**People remember 95% of a message when they watch it in a video**. Compare that to 10% when reading text. TEN PERCENT. That’s… not great.
But it’s not just about memory. It’s about connection.
## **The Real Benefits (Not the Fluff)**
Let me break this down for you:
### **1. You Actually Look Professional**
I don’t care if you’re running a plumbing business or a tech startup. A well-made corporate video instantly puts you in a different league. It says “we’re serious about this” without you having to say anything.
It’s like showing up to a meeting in a nice suit vs. sweatpants. Both get you there, but…
### **2. Google Actually Likes You**
Here’s a fun fact — websites with video are 53x more likely to rank on Google’s first page.
Fifty. Three. Times.
That’s not a typo. That’s just how the algorithm works now. Google sees video = valuable content = higher rankings. Simple as that.
### **3. People Buy From People They Trust**
And nothing builds trust faster than seeing an actual human being talking about their business. Not some stock photo. Not some generic “About Us” page that sounds like it was written by a robot.
Real people. Real stories. Real connection.
## **But Here’s Where Most Businesses Screw Up**
They think video has to be:
– Expensive (it doesn’t)
– Perfect (it really doesn’t)
– Long (please, no)
– Complicated (stop overthinking it)
The best corporate videos? They’re just conversations. They’re you, talking to your customer like they’re sitting across from you at a coffee shop.
## **What Videos Should You Actually Make?**
### **The “This Is What We Do” Video**
Forget the mission statement nonsense. Just explain what you do in plain English. 60-90 seconds. Done.
### **Customer Story Videos**
Let your customers do the selling for you. Nothing beats “Hey, I had this problem, these guys fixed it, here’s how.”
### **The Behind-the-Scenes Video**
Show your process. Show your team. Show that you’re actual humans doing actual work. People eat this stuff up.
### **The FAQ Video**
You know those questions you get asked 47 times a week? Answer them once. On video. Embed it on your website. Thank me later.
## **Here’s My Challenge To You**
Stop thinking about whether you need video. You do.
Start thinking about what story you want to tell first.
Because here’s the thing — your competitors are probably still using the same boring website they built in 2015. They’re still relying on word-of-mouth and hoping for the best.
Meanwhile, you could be showing up in their customers’ social feeds. On YouTube. On Google. Everywhere.
With video that actually connects. That actually converts. That actually works.
## **The Bottom Line**
I’ve seen businesses transform overnight with the right video strategy. Not because video is magic (it’s not). But because it’s the closest thing we have to being in two places at once.
Your video is out there working while you sleep. While you’re in meetings. While you’re having dinner with your family.
It’s explaining, persuading, connecting. 24/7. Without coffee breaks.
And in today’s world? That’s not a nice-to-have.
That’s survival.
So yeah. The benefits of corporate video? It’s simple:
**It’s the difference between being found and being forgotten.**
Your choice.
—Bryce
*P.S. – If you’re in Melbourne and thinking “okay but where do I even start?” — just start. One video. One story. One message. The rest will follow. Trust me on this one.*
