Look, I’m gonna be straight with you. 2024 is *already* flying by, and if you’re still making corporate videos like it’s 2019… well, you’re probably wondering why nobody’s watching them.
Here’s what’s actually working right now for businesses in Melbourne (and honestly, everywhere else too).
## **The Attention Game Has Changed**
Remember when people would sit through a 5-minute company video? Yeah, me neither. These days, if you haven’t hooked someone in the first 3 seconds, they’re gone. Just… poof.
So what’s working?
– **Short-form everything** – We’re talking 15-30 second hero pieces that actually say something
– **Multiple versions** – One video? Nah. You need like 5 different cuts for different platforms
– **Story first, company second** – Nobody cares about your mission statement. They care about how you solve their problem
## **AI Is Here (But It’s Not Taking Over)**
Okay so everyone’s freaking out about AI video tools. And yeah, they’re pretty wild. But here’s the thing…
AI is great for:
– Quick social media content
– Basic animations
– First drafts of scripts
But it still can’t replace that human touch. That moment when someone on camera actually connects with the viewer? AI can’t fake that. Trust me, I’ve seen companies try.
## **Vertical Video Isn’t Just for TikTok Anymore**
I know, I know. “But we need it for our website!”
Listen. Over 60% of people are watching your videos on their phones. Vertical videos get **90% more engagement** than horizontal ones on most platforms. Even LinkedIn is pushing vertical now.
What we’re doing for clients:
– Shooting both vertical AND horizontal in the same session
– Creating platform-specific edits (because what works on Instagram won’t work on LinkedIn)
– Making sure text and graphics work in both formats
## **Behind-the-Scenes Is the New Professional**
This one’s huge. People don’t want polished corporate nonsense anymore. They want to see:
– **Your actual team** (not stock footage models)
– **Real moments** from your workplace
– **The messy middle** of how things get done
One of our clients in Ballarat just did a series showing their manufacturing process – warts and all. Guess what? Best engagement they’ve ever had.
## **Interactive Elements Are Expected Now**
Static videos? They’re like websites without links. Viewers expect:
– Clickable calls-to-action INSIDE the video
– Polls and questions (especially on social)
– Shoppable moments if you’re selling products
– QR codes that actually lead somewhere useful
## **Sustainability Stories Win Hearts (and Wallets)**
If you’re doing anything remotely good for the environment or community, you NEED to be talking about it. But here’s the catch – it has to be genuine.
People can smell greenwashing from a mile away. Show:
– Actual initiatives you’re taking
– Real impact (with numbers if you’ve got em)
– Your team’s involvement
– Future commitments
## **The Budget Reality Check**
Here’s what nobody wants to say out loud: Good video production isn’t getting cheaper. But the ROI? It’s through the roof if you do it right.
What’s changing:
– **More frequent, smaller productions** instead of one big annual video
– **Retainer relationships** with production companies (like working with Pivotal Moments Media on an ongoing basis)
– **Repurposing content** across multiple channels
– **Measuring actual business impact**, not just views
## **So What Should You Actually Do?**
If you’re a Melbourne business looking to level up your video game in 2024:
1. **Start small but start now** – Even one good 30-second video is better than waiting for the “perfect” project
2. **Think series, not single videos** – People want to follow stories, not watch one-offs
3. **Invest in good audio** – Seriously. People will forgive shaky video but bad audio? Never.
4. **Plan for multiple platforms** from the start
5. **Get your team involved** – The best content comes from people who actually care about your business
Look, I’ve been in this game long enough to know that trends come and go. But the businesses that win? They’re the ones who adapt, stay authentic, and actually give a damn about connecting with their audience.
Video production in 2024 isn’t about having the fanciest equipment or the biggest budget. It’s about telling real stories that real people actually want to watch.
And if you’re sitting there thinking “This all sounds great Bryce, but where do I even start?” – just pick up the phone and call a local production company. Have a conversation. See if they get what you’re trying to do.
Because at the end of the day, the best trend you can follow is just… actually doing something.
*Now if you’ll excuse me, I need to go convince another CEO that no, a 10-minute company history video is not what their customers want to see on Instagram.*
