Look, I get it. You’re running a business in Melbourne, maybe Ballarat, and someone told you “you need corporate videos.” But what even IS corporate video production? Let me break it down for you in plain english.
## It’s Not What You Think It Is
First off, forget those boring, stuffy corporate videos from the 90s. You know the ones… terrible music, people in suits pointing at charts. That’s not what we’re talking about here.
Corporate video production today? It’s about **telling your story**. Your real story. The one that makes people actually care about what you do.
## Here’s What It Actually Means
Corporate video production is basically creating professional videos for your business. But here’s the thing – it covers way more ground than most people realize:
– **About Us videos** (who you are, why you exist)
– **Product demos** (show don’t tell)
– **Customer testimonials** (let others brag for you)
– **Training videos** (save time, train better)
– **Social media content** (because that’s where everyone lives now)
– **Company culture videos** (attract the right people)
And honestly? That’s just scratching the surface.
## Why Melbourne Businesses Actually Need This
Here’s the deal. People don’t read anymore. They watch.
**85% of people** are more likely to buy something after watching a video about it. I didn’t make that up. That’s real data.
Think about it… when was the last time you read a whole “About Us” page? Exactly. But a 2-minute video? You’ll watch that while waiting for your flat white.
## The Process (It’s Not As Scary As You Think)
Ok so how does this actually work? Most video production companies in Melbourne follow a similar process:
**1. Discovery Phase**
This is where they figure out what you actually need. Not what you think you need. What you ACTUALLY need.
**2. Pre-Production**
Scripts, storyboards, planning. This is where the magic starts happening. Good companies will involve you every step of the way.
**3. Production**
Lights, camera, action. The actual filming. And no, you don’t need to be Steven Spielberg. That’s their job.
**4. Post-Production**
Editing, music, graphics. Making it all come together. This is where good footage becomes a great video.
**5. Distribution**
Getting it out there. Because what’s the point of an amazing video if nobody sees it?
## What Most People Get Wrong
Here’s what drives me crazy. Businesses think corporate video production is:
– Too expensive (it’s not)
– Too complicated (also not)
– Only for big companies (definitely not)
The truth? If you can afford to advertise, you can afford video. And these days, if you’re NOT using video, you’re basically invisible.
## Real Talk About Costs
Look, I’m not gonna sugarcoat it. Professional video production isn’t free. But neither is having a website that nobody visits because you have no engaging content.
Most Melbourne video production companies offer packages. You’re looking at anywhere from a couple thousand to tens of thousands, depending on what you need.
But here’s the thing… one good video can work for you 24/7 for YEARS. Try getting that ROI from a newspaper ad.
## How to Know If You Need This
Answer these honestly:
– Are you tired of explaining what you do over and over?
– Do your competitors seem to be everywhere online?
– Is your website bounce rate through the roof?
– Do you struggle to show (not just tell) your value?
If you said yes to any of these… yeah, you need video.
## The Bottom Line
Corporate video production isn’t about making movies. It’s about **connecting with people**. It’s about showing them who you are, what you do, and why they should care.
In Melbourne’s competitive market, you can’t afford to blend in. You need to stand out. And nothing does that better than professional video content.
So stop overthinking it. Stop waiting for the “perfect time.” The best time to start using video was yesterday. The second best time? Right now.
Because at the end of the day, what you show really is what you sell. And if you’re not showing anything… well, you do the math.
**Ready to actually do something about it?** Good. That’s the first step.
